Industry Applications of Market Sensing Foreword to the Special Issue of Journal of Marketing and Management - Prince, Melvin; Priporas, Constantinos-Vasilios (Journal of Marketing and Management, 2014)
Keywords: Business And Economics--Management; Business And Economics--Marketing And Purchasing; Competition; Competitive advantage; Consumers; Knowledge management; Marketing; Product development; Product lines; Research; SWOT analysis; dept.mkt; ⛔ No DOI found