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Since the typical account longevity is short, agencies should anticipate their likelihood of loss, seek to forestall and invest in their client relationships. A model is proposed for examining account lifetimes, which can offer guidance on the likely retention of future accounts. The impact of agency structural characteristics on longevity is also examined, and compared for both U.S. and U.K. markets. Results for both markets indicate that cumulative account dissolution increases at a decreasing rate over time. Greater account longevity is associated with larger agency size (both in terms of agency billings and employees), and agency age but not with stability of billings growth. Evidence suggests that several structural characteristics of agencies reflect the motivation and/or ability to maintain accounts. © 1999 Taylor & Francis Group, LLC.
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The decision about whether to co-brand is based on two conditions: the opportunities for creating a competitive advantage, and the operational benefits that will result. When these conditions are favorable, a firm must pick the right co-branding partner, using such criteria as (a) compatibility between brands, (b) market volatility, (c) investment requirements and arrangements, and (d) the prospective partner's commitment to the agreement. The firm and its chosen partner then enter the phase of courtship and potential conflict, which involves planning, negotiation, and conflict avoidance and management. Finally, they must create an exit strategy, in case the co-branding arrangement fails to live up to its promise.
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We report the detection of a transiting super-Earth-sized planet (R = 1.39 ± 0.09 R⊕ ) in a 1.4-day orbit around L 168-9 (TOI-134), a bright M1V dwarf (V = 11, K = 7.1) located at 25.15 ± 0.02 pc. The host star was observed in the first sector of the Transiting Exoplanet Survey Satellite (TESS) mission. For confirmation and planet mass measurement purposes, this was followed up with ground-based photometry, seeing-limited and high-resolution imaging, and precise radial velocity (PRV) observations using the HARPS and Magellan/PFS spectrographs. By combining the TESS data and PRV observations, we find the mass of L 168-9 b to be 4.60 ± 0.56 M⊕ and thus the bulk density to be 1.74-0.33+0.44 times higher than that of the Earth. The orbital eccentricity is smaller than 0.21 (95% confidence). This planet is a level one candidate for the TESS mission's scientific objective of measuring the masses of 50 small planets, and it is one of the most observationally accessible terrestrial planets for future atmospheric characterization. © ESO 2020.
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