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  • Health information engagement can help individuals to find and use reliable sources of health information to make informed decisions about their health. This helps to improve their health outcomes and prevent unnecessary healthcare costs. Drawing upon the cognitive behavioural theory, this pilot study postulated a model to understand that the consequences of information orientation in terms of information engagement (behaviour), information literacy (cognition) and information avoidance (behaviour) in post-COVID era under health context. Furthermore, the moderation effects of health information literacy (HIL) are also calculated in managing health information avoidance beahvior. This pilot study is conducted in the context of social media exposure to health information by diabetic patients in Pakistani community. The proposed model was tested using Partial Lease Square Structural Equational Modelling (PLS-SEM). The data were collected from 166 diabetic patients (active social media users) through a survey. The study findings suggest that health information orientation on social media leads to HIL and engagement. Whereas, it has significant negative impact towards health information avoidance behaviour. Furthermore, HIL significantly increases health information engagement of diabetic patients. Also, HIL moderates the relationship between health information orientation and information engagement positively, whereas between health information orientation and health information avoidance negatively.

  • Individuals seek information for informed decision-making, and they consult a variety of information sources nowadays. However, studies show that information from multiple sources can lead to information overload, which then creates negative psychological and behavioral responses. Drawing on the Stimulus-Organism-Response (S-O-R) framework, we propose a model to understand the effect of information seeking, information sources, and information overload (Stimuli) on information anxiety (psychological organism), and consequent behavioral response, information avoidance during the global health crisis (COVID-19). The proposed model was tested using partial least square structural equation modeling (PLS-SEM) for which data were collected from 321 Finnish adults using an online survey. People found to seek information from traditional sources such as mass media, print media, and online sources such as official websites and websites of newspapers and forums. Social media and personal networks were not the preferred sources. On the other hand, among different information sources, social media exposure has a significant relationship with information overload as well as information anxiety. Besides, information overload also predicted information anxiety, which further resulted in information avoidance.

Last update from database: 3/13/26, 4:15 PM (UTC)

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