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As the popularity of music festivals increases worldwide, an essential component for successful festivals is creating an exceptional guest experience. A conceptual model is proposed, positing that experience economy has a positive effect on loyalty, word-of-mouth (WOM) intentions, and sustainability behaviors of event attendees at a music festival that focuses on sustainability. Multiple regression and structural equation modeling (SEM) were employed to test the model using data collected from 216 attendees at an annual music festival staged in Costa Rica. Results reveal that experience has a positive effect on sustainability behaviors. Additionally, some dimensions of the experience economy have a positive impact on WOM intentions and loyalty. Lastly, WOM intentions have a positive effect on sustainability behaviors. The study provides vital contributions to planning and managing sustainable music festival events. Music festival planners and marketing teams are recommended to offer activities that provide an overall positive experience.
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Purpose The value of the events industry is increasing worldwide. An essential component for successful events is creating a unique experience by offering gamification. A conceptual model is proposed, exploring pre-event game communication and its effect on attendees' value perceptions, willingness to participate, word of mouth intentions and emotional commitment during gameplay at conference events. Design/methodology/approach Analysis of variance and structural equation modeling were employed to test the model using data collected from 177 attendees recruited from hospitality and tourism association network listservs and online research company. Findings Results reveal that perceptions of event gamification increase word of mouth intentions, willingness to participate and emotional commitment. Practical implications The study contributes to the knowledge of conference events with recommendations for incorporation of game elements for meeting planners to enhance attendee behaviors at the event. Originality/value This study is among the first to examine positive behavioral outcomes of using games at conference events.
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As emerging digital technologies have been used for disruptive innovation and business models, an essential component for hospitality researchers and practitioners is to determine the role of disruptive technologies and innovation in hospitality businesses. This study synthesizes prior research on disruptive innovation and identifies disruptive technologies in the hospitality context. A thematic analysis was performed through a computer-assisted qualitative data analysis approach using 23 publicly traded hospitality companies. Results reveal that disruptive technology and innovation are among the most critical strategic aspects in contemporary hospitality firms. This study provides contributions to hospitality researchers and practitioners to implement disruptive technologies for superior business performance. This study is among the first to introduce and synthesize disruptive technologies and innovation in the hospitality context.