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An interpretive qualitative approach insists on the plural and negotiated nature of the meanings that humans attach to their social realities. Thus, the qualitative researcher must navigate multiple and sometimes conflicting commitments to method, data, oneself, participants, and one’s reader. This can lead us to obscure the messiness of data analysis in final research reports and to downplay how methodological choices can make our participants ‘say things.’ In this article, we compare two interpretive methods, thematic and narrative analysis, including their shared epistemological and ontological premises, and offer a pedagogical demonstration of their application to the same data excerpt. However, our broader goal is to use the divergent results to critically examine how our choice of analytic method in interpretive research influences how we (researcher + method) ‘author’ data stories. Ultimately, researcher reflexivity must go beyond acknowledging how one’s position may influence the data analysis or the participant. © 2019, © 2019 Australian and New Zealand Communication Association.
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Purpose: Evaluate five different recruitment strategies for their capacity to enroll and retain both healthy and vulnerable older adults as part of a multiyear influenza vaccination study. Methods: We analyzed recruitment methods and other characteristics of individuals who participated in or were considered for five sequential one-year studies. Results: Of 940 screened individuals, 820 met eligibility criteria with 795 enrolled over the five-year study (307 primary participants). Among these enrollees, 63.4% were female and 95.5% were white, with mean ages of 75.3 (older group) and 30.6 (younger group). More than a half (56.7%) of the participants enrolled more than once, participating an average of 2.56 (SD=1.6) times. The majority (81.9%) of individuals recruited each year were return participants identified during earlier recruitments. Physician referrals resulted in only 5.3% recruitments. Conclusions: Recruitment and retention of study subjects, especially older adults, was facilitated by the existence of a database listing past participants.
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- Journal Article (9)
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- English (2)