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  • Introduction. This study examines how Australian academic librarians perceive techniques for promoting services and resources, and the factors affecting the perceptions regarding effectiveness of techniques used. Method. Data were collected from an online survey that was sent to 400 academic librarians in thirty-seven Australian universities. The response rate was 57.5%. Analysis. The qualitative data were analysed using content analysis. The collected quantitative and qualitative data were analysed using descriptive and inferential statistics (ordinal regressions). Results. Librarians used a variety of techniques to promote services and resources. Demographic variables, human capital variables and library variables were significant predictors of perceptions of the effective promotion techniques used. However, this study indicates that other independent variables such as number of different library professional positions and years involved in all library services made no difference. Conclusions. This study provides a better understanding of academic librarians' attitudes and views towards techniques for promoting services and resources. Librarians may use the results to reflect on the effectiveness of these techniques, to balance the weight of the factors' influences and to better understand various promotion techniques. This will enable them to promote library services and resources more effectively in the future.

  • Purpose - The purpose of this paper is to explore the impact of public digital services on urban/suburban residents, to uncover the current usage of public digital services and levels of satisfaction with the digital resources/content in urban digital libraries (networked computers with specific information infrastructure designed free for public use). Design/methodology/approach - A qualitative approach is used as a main stream in the research framework as the method of inquiry. Qualitative one-to-one interviews include surveying users who use public library websites, observing the users, consulting librarians about the users, and interviewing the users. Findings - Provides demographic patterns of the patron's interaction with the digital services public libraries provide, and the satisfaction and compliances the residents have regarding information access through the digital technology in urban/suburban Connecticut. Practical implications - Because of the small number of participants, this study has limitations in being generalized to an understanding of overall patterns of urban residents using digital resources in public settings in the USA or elsewhere, however, it could be a good pilot study for a nation-wide survey with the methods tested. Originality/value - This study helps fulfill the scant empirical attention given to the impact access to public digital information or use of digital library services on the urban/suburban residents, offers new data that help public library administrators enhance the impact, efficiency and value of the public digital library services to improve the digital learning environments for life-long education at all levels in a broad community of urban-suburban users. © Emerald Group Publishing Limited.

Last update from database: 3/13/26, 4:15 PM (UTC)

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