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Prior literature has reported a tendency for consumers to rate peer-to-peer (P2P) services more positively than the same services provided by traditional businesses (e.g. Airbnb vs. hotel). We first show that consumers experience greater empathy toward a P2P service provider (a person) than a traditional service provider (a business). We then show that P2P services enjoy higher evaluations because empathy for the provider leads consumers to tolerate minor negative elements in those settings as compared to traditional business settings. Further, we show that this effect is moderated by the perceived size of the business. The implications of this type of rating bias on traditional businesses and consumer welfare, and the limitations of this research, are discussed. © 2025 Elsevier Inc. All rights are reserved, including those for text and data mining, AI training, and similar technologies.
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• For requested gifts during rite-of-passage occasions, appreciation for charitable vs. recipient-benefiting gifts depends on gift amount. • For low gift amounts, recipients appreciate charitable gifts more than recipient-benefiting gifts. • For moderate to high gift amounts, appreciation is similar between charitable and recipient-benefiting gifts. • In distant (vs. close) giver-recipient relationships, the effect of gift type on appreciation for low amounts is attenuated. • When gifts are not requested, recipients appreciate charitable gifts less than recipient-benefiting gifts. Requests for charitable cash gifts during rite-of-passage occasions (e.g., weddings) are becoming increasingly common. This research examines whether recipients’ appreciation differs depending on whether a requested cash gift is charitable (e.g., donating to support people in need) or recipient-benefiting (e.g., renovating the recipient’s kitchen). Across five studies, we find that the effect of the gift type on appreciation is moderated by the gift amount. For low amounts, recipients appreciate charitable gifts more than recipient-benefiting gifts. However, for moderate and high amounts, appreciation is similar across gift types. This effect is mediated by the recipients’ perception of whether the gift amount meets their expectations and their subsequent perception of thoughtfulness. Consistent with our mechanism, in distant giver-recipient relationships, the effect of the gift type on appreciation for low amounts is attenuated. When gifts are not requested, recipients appreciate charitable gifts less than recipient-benefiting gifts.
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The exponential growth of big data, driven by AI and machine learning technologies, underscores the need for an ethical and sustainable approach to data utilization. Using problematization methodology, we consider the assumptions underpinning Big Data and AI and reconsider them from a sensemaking perspective. Big data represents an enactment rather than an objective reality, and organizations play an active role in its adoption and use. Strategizing is driven by plausibility rather than accuracy, and big data generates a retrospection of the past rather than a prediction of the future. A sensemaking perspective serves as reality check for managers, emphasizing the necessity of long-term sustainability and societal well-being. By cultivating experiments for learning communities and incubating innovation, organizations can effectively leverage big data in marketing, fostering transparent, collaborative, ethical, and sustainable data practices. © 2025 IEEE Computer Society. All rights reserved.
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