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This paper examines the entry of the Big Six international accounting firms, into emerging foreign markets and explores marketing resource considerations once established in those markets. The study is based on survey data (supplied by the Big Six) regarding their penetration of the People's Republic of China, the Commonwealth of Independent States, and Central Europe. The paper presents a marketing resource-based model based upon relevant research. The model focuses on firm specific resource capabilities interacting with the foreign business environment and the foreign intrafirm structure as a determinant of foreign market entry choice and eventual market expansion. The research findings broaden our understanding of factors that influence professional services firms' development of marketing resource strategies when expanding globally. While all firms surveyed offered a full range of services, their marketing resource strategy differed from domestic approaches because of various local constraints on marketing mix elements. © 2003 Taylor & Francis Group, LLC.
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We report four experiments designed to determine whether visual information affects judgments of acoustically-specified nonspeech events as well as speech events (the "McGurk effect"). Previous findings have shown only weak McGurk effects for nonspeech stimuli, whereas strong effects are found for consonants. We used click sounds that serve as consonants in some African languages, but that are perceived as nonspeech by American English listeners. We found a significant McGurk effect for clicks presented in isolation that was much smaller than that found for stop-consonant-vowel syllables. In subsequent experiments, we found strong McGurk effects, comparable to those found for English syllables, for click-vowel syllables, and weak effects, comparable to those found for isolated clicks, for excised release bursts of stop consonants presented in isolation. We interpret these findings as evidence that the potential contributions of speech-specific processes on the McGurk effect are limited, and discuss the results in relation to current explanations for the McGurk effect.
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Michangelo’s Captive I wished to photograph a beautiful man sculpted by Michelangelo, afraid I would forget him if I did not, for he had no story, no name. But I turned away. I had the...
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By using new sources and a complementary historical and geo-analytical approach, this article Illustrates that the Natives Land Act (no. 27 of 1913) failed to stop Africans from buying land. New evidence demonstrates that African land ownership outside the reserves in the Transvaal actually increased after 1913. This evidence leads to a deeper questioning of the extent to which the South African government was able to impose rural territorial segregation by 1936 and reveals the limits of white power in the early Union period.
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Maps always present an interpretation of reality and always carry distortions, some of which are consciously or unconsciously ideological. The geographicity of mapping, which involves an intertwining of both science and art, is a vehicle for spatialized/spatializing interpretations of an actual spatiality, and as such is a catalyst for enacting further spatial productions on the basis of the capacity of maps to project themselves “into the landscape.” The scientific pretensions of mapping serve to veil the character of their projective enactment. Maps always entail virtual embodiment, that is, maps realize one possibility out of many, even in the most mathematically “accurate” of spatial relations. Thus, if the imaginative involves both embodied schema and virtual embodiments, we cannot dismiss the role of the geography of imagination in a dialectical relation with the geography of perception, of the actual. The symbolic function of cartouches and frontispieces provides an imagineering context of constructing reality on the basis of the symbolization.
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The Pullman Strike of 1894 was a cataclysmic event for the nation. During its violent course, the print media provided an interpretive frame that portrayed the strike in large measure as an immigrant-inspired attack on American laws and democratic customs. Often characterizing the strikers as “foreigners” in the thrall of anarchist ideologies and a tyrannous labor chieftain, journalists painted a stark picture indeed. Employing framing theory, Gramsci's notion of hegemony, and recent insights on the ethnic quality of nationalism, this essay argues that newspapers and other major print periodicals significantly contributed to the formation of nationalist attitudes at a time when many Americans were deeply worried over the direction in which the country was headed. © 2009, Society for Historians of the Gilded Age and Progressive Era. All rights reserved.
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