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Purpose: Given that many consumers are skeptical about environmentally based advertising campaigns, the purpose of this study is to propose an optimized message strategy to facilitate consumer engagement with green messages in social media contexts. Design/methodology/approach: Four empirical studies are conducted using self-report questionnaires to test proposed hypotheses with a focus on the interplay between claim specificity and benefit appeals in green advertising on social media. Findings: The current study examines the interaction effects of claim specificity and benefit appeals on consumer engagement in social media. Specifically, the results reveal that when the message claim is abstract, using other-benefit appeals produces more positive consumer engagement than using self-benefit appeals. Moreover, the results illustrate that self-enhancement motivates consumers to engage with green product advertising messages when the advertising appeal is abstract and the advertising message is associated with benefits for others. Finally, it is found that consumers’ self-construal level moderates the interaction effect of claim specificity and benefit appeals type on consumer engagement on social media. Practical implications: This paper has practical implications to both social media managers and advertisers in the green product industry: a match with advertising claim specificity and construal level (i.e. social distance: self-benefit vs other-benefit) should be ensured to increase consumer engagement on social media. In addition, self-enhancement and self-construal should be considered for a better message strategy in social media contexts. Originality/value: The findings make important contributions to the literature in that we extend the applications of construal level theory to social media contexts as a valid theoretical tool to identify optimized green message strategies. As such, it provides future researchers and practitioners in the domain of green campaigns with useful guidelines to boost more consumption of green products. © 2020, Emerald Publishing Limited.
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Large number of promising preclinical psychiatric studies in rodents later fail in clinical trials, raising concerns about the efficacy of this approach to generate novel pharmacological interventions. In this mini-review we argue that over-reliance on behavioral tests that are brief and highly sensitive to external factors play a critical role in this failure and propose that automated home-cage monitoring offers several advantages that will increase the translational utility of preclinical psychiatric research in rodents. We describe three of the most commonly used approaches for automated home cage monitoring in rodents [e.g., operant wall systems (OWS), computerized visual systems (CVS), and automatic motion sensors (AMS)] and review several commercially available systems that integrate the different approaches. Specific examples that demonstrate the advantages of automated home-cage monitoring over traditional tests of anxiety, depression, cognition, and addiction-like behaviors are highlighted. We conclude with recommendations on how to further expand this promising line of preclinical research. Copyright © 2020 Mingrone, Kaffman and Kaffman.
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Understanding the threat to ecosystems from excess nitrogen in coastal waters is a priority issue in scientific research and natural resource management. Previous field studies have demonstrated that high nitrogen loading can decrease the health and resiliency of salt marshes through shifting biomass allocation, increasing decomposition, and causing creek bank instability, all of which can lead to increased marsh loss with sea-level rise. However, other studies have shown relatively little impact of increasing nitrogen on the structure and function of these systems. Due to the long history of eutrophication in Long Island Sound, aggressive nitrogen reduction strategies have been enacted in this region, but detrimental nutrient inputs persist at variable levels throughout the watershed. Here, the extent of nitrogen-linked salt marsh change under varying levels of nutrient stress was measured, testing the hypothesis that salt marsh resilience (as measured by Spartina alterniflora belowground biomass and marsh edge stability) decreases with increasing nitrogen loading. S. alterniflora growth (stem height, stem density, and biomass) and within-marsh creek area were quantified in 10 salt marshes along a nitrogen-loading gradient. Increasing nitrogen loading showed a significant negative relationship with dead belowground biomass in S. alterniflora; the loss of this belowground biomass in higher nitrogen systems may decrease salt marshes’ ability to keep pace with sea-level rise. Neither shifts in live biomass allocation nor a positive relationship between aboveground biomass or stem height and increasing nitrogen was observed that might promote additional sediment capture, but higher stem density could play a role in promoting sedimentation on the marsh surface in more sediment-rich systems. Aerial photography analysis revealed marsh creek expansion since 1934 at 90% of the marshes studied, but unlike findings from prior experimental enrichment studies, the rate of marsh loss did not increase with increasing nitrogen loading. Given the importance of these ecosystems and the potential of nitrogen to decrease their resiliency, understanding the impacts of eutrophication on salt marshes is critical. However, these results show that the relative importance of nitrogen in driving salt marsh loss in Long Island Sound may be less than studies from other regions have suggested. © 2021, Coastal and Estuarine Research Federation.
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This study examined teachers' and administrators' perceptions of the institutionalization phase of the Carol M. White Physical Education for Progress (PEP) grant. A qualitative exploratory single case study (Yin, 2014) was utilized to examine the elements of the PEP grant that sustained or did not sustain after its conclusion, along with elements that were institutionalized and influences on this process. The findings were represented in the following three themes: (a) positive shifts, (b) backsliding, and (c) new directions, each with their own subthemes. Positive shifts includes sub-themes: (a) philosophy, (b) instruction, assessment and curriculum, (c) collaboration, and (d) respect. Backsliding includes sub-themes: (a) wellness team functioning, (b) the loss of PD and collaboration time, and (c) reduced data collection. New directions includes sub-themes: (a) mastery learning, (b) during school physical activity, (c) stress, and (d) administrative support. The factors that were institutionalized were quality physical education leadership roles, change in teachers' philosophies that influenced their instruction and assessment, and garnered administrative support. These elements were embedded into the physical education program and the school so much so that principals now expect the same type of programming from any new hire. Copyright © 2021 Elsevier Ltd. All rights reserved.
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We continue to increase our cognizance and recognition of the importance of healthy living (HL) behaviors and HL medicine (HLM) to prevent and treat chronic disease. The continually unfolding events precipitated by the coronavirus disease 2019 (COVID-19) pandemic have further highlighted the importance of HL behaviors, as indicated by the characteristics of those who have been hospitalized and died from this viral infection. There has already been recognition that leading a healthy lifestyle, prior to the COVID-19 pandemic, may have a substantial protective effect in those who become infected with the virus. Now more than ever, HL behaviors and HLM are essential and must be promoted with a renewed vigor across the globe. In response to the rapidly evolving world since the beginning of the COVID-19 pandemic, and the clear need to change lifestyle behaviors to promote human resilience and quality of life, the HL for Pandemic Event Protection (HL-PIVOT) network was established. The 4 major areas of focus for the network are: (1) knowledge discovery and dissemination; (2) education; (3) policy; (4) implementation. This HL-PIVOT network position statement provides a current synopsis of the major focus areas of the network, including leading research in the field of HL behaviors and HLM, examples of best practices in education, policy, and implementation, and recommendations for the future. © 2021 Elsevier Inc.
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A Comprehensive School Physical Activity Program (CSPAP) can help children be physically active for 60 min/day. Physical Education for Progress grants provided opportunities to improve physical education and physical activity programming. Purpose: This study explored stakeholders' perspectives on the effects of a Physical Education for Progress grant on a district-wide CSPAP. Method: Stakeholders included physical educators (n = 10; K-12), administrators (n = 6), and one superintendent. Individual, semistructured interviews were used to examine how the grant affected stakeholders' perspectives of the CSPAP. Results: The grant affected the CSPAP by providing (a) opportunities for professional development, (b) opportunities to establish a K-12 curriculum map, and (c) access to equipment and resources. Discussion: Framed in social ecological theory, intrapersonal, interpersonal, institutional, and community levels were influenced by the grant. Interactions between levels enabled changes in all CSPAP components, especially quality PE. Conclusion: A Physical Education for Progress grant is a successful mechanism to enhance a district-wide CSPAP. © 2021 Human Kinetics, Inc.
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