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Sensemaking and sustainability: a sensemaking perspective on the ethical use of big data in marketing strategizing
Resource type
Authors/contributors
- Wang, Emma (Junhong) (Author)
- Berthon, Pierre (Author)
- Su, Yiran (Author)
- Leal Filho, Walter (Editor)
- Kuzmanović, Vladan (Editor)
Title
Sensemaking and sustainability: a sensemaking perspective on the ethical use of big data in marketing strategizing
Abstract
Despite the ethical concerns over the datafication and surveillance of individuals and groups, companies are making ever greater investments in big data. The assumptions underpinning this movement are: (1) organizations are passive implementers of big data—more data is the inevitable consequence of technology and a competitive necessity for business, (2) more data offers a more objective and accurate picture of reality and (3) more data enables better prediction. We argue that this perspective is strategically unsustainable and abdicates ethical responsibility.
Book Title
Sustainable Development Seen Through the Lenses of Ethnoeconomics and the Circular Economy
Date
2024
Publisher
Springer Nature Switzerland
Place
Cham
Pages
125-148
ISBN
978-3-031-72676-7
Citation Key
wangSensemakingSustainabilitySensemaking2024
Accessed
5/1/25, 12:59 PM
Short Title
Sensemaking and sustainability
Language
en
Library Catalog
Springer Link
Citation
Wang, E. (Junhong), Berthon, P., & Su, Y. (2024). Sensemaking and sustainability: a sensemaking perspective on the ethical use of big data in marketing strategizing. In W. Leal Filho & V. Kuzmanović (Eds.), Sustainable Development Seen Through the Lenses of Ethnoeconomics and the Circular Economy (pp. 125–148). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-72676-7_7
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