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Language and economic value: A multimodal approach
Resource type
Author/contributor
- McGill, K. (Author)
Title
Language and economic value: A multimodal approach
Abstract
This article presents an approach to economic value based on the paradigm of multimodal analysis. I argue that economic value is constituted within its own interactional mode, that economic laws are constituted as semiotic resources, and that markets can ultimately be understood as the “habituation in mode” (Kress) of these resources. The article is organized as a set of problems and possible solutions for the multimodal analysis of language and value. © 2022 Elsevier Ltd
Publication
Language Sciences
Date
2022
Volume
91
Citation Key
McGill2022
ISSN
03880001
Language
english
Extra
0 citations (Crossref) [2023-10-31]
tex.art_number: 101462
tex.author_keywords: Economic value; Language; Multimodal analysis; Semiotic resources
tex.document_type: Article
tex.source: Scopus
Citation
McGill, K. (2022). Language and economic value: A multimodal approach. Language Sciences, 91. https://doi.org/10.1016/j.langsci.2022.101462
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