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Dynamics of trust between clients and their advertising agencies: advances in performance theory

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Resource type
Journal Article
Authors/contributors
Title
Dynamics of trust between clients and their advertising agencies: advances in performance theory
Publication
Academy of Marketing Science Review
Date
2005
Citation Key
pop00116
URL
https://www.researchgate.net/profile/Melvin_Prince/publication/252215433_DYNAMICS_OF_TRUST_BETWEEN_CLIENTS_AND_THEIR_ADVERTISING_AGENCIES_ADVANCES_IN_PERFORMANCE_THEORY/links/55670e5308aec2268300d6e3.pdf
Extra
Citation Key Alias: lens.org/197-806-583-049-540
Citation
Davies, M., & Prince, M. (2005). Dynamics of trust between clients and their advertising agencies: advances in performance theory. Academy of Marketing Science Review. https://www.researchgate.net/profile/Melvin_Prince/publication/252215433_DYNAMICS_OF_TRUST_BETWEEN_CLIENTS_AND_THEIR_ADVERTISING_AGENCIES_ADVANCES_IN_PERFORMANCE_THEORY/links/55670e5308aec2268300d6e3.pdf
Link to this record
https://libweb.southernct.edu/authors/bibliography/B7AZJZHS