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Application of marketing approach in academic libraries: an exploratory study of Punjab University Libraries (PULs)
Resource type
Authors/contributors
- Soroya, Saira Hanif (Author)
- Ameen, Kanwal (Author)
Title
Application of marketing approach in academic libraries: an exploratory study of Punjab University Libraries (PULs)
Publication
Pakistan Library & Information Science Journal
Date
2017
Volume
48
Issue
3
Pages
24–34
Citation Key
soroyaApplicationMarketingApproach2017
Accessed
3/27/25, 1:44 PM
Short Title
Application of marketing approach in academic libraries
Library Catalog
Google Scholar
Citation
Soroya, S. H., & Ameen, K. (2017). Application of marketing approach in academic libraries: an exploratory study of Punjab University Libraries (PULs). Pakistan Library & Information Science Journal, 48(3), 24–34. https://www.academia.edu/download/56023510/AS5862480370851911516783832863_content_1.pdf
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