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Interaction effects of perceived sponsor motives and facebook credibility on willingness to visit social cause facebook page
Resource type
Authors/contributors
- Lee, Yoon-Joo (Author)
- Ahn, Ho-Young (Author)
Title
Interaction effects of perceived sponsor motives and facebook credibility on willingness to visit social cause facebook page
Publication
Journal of Interactive Advertising
Date
2013-01-01, January 2013
Volume
13
Issue
1
Pages
41-52
Citation Key
URL
Extra
19 citations (Crossref) [2023-10-31]
Citation Key Alias: pop00202
tex.type: [object Object]
Citation
Lee, Y.-J., & Ahn, H.-Y. (2013). Interaction effects of perceived sponsor motives and facebook credibility on willingness to visit social cause facebook page. Journal of Interactive Advertising, 13(1), 41–52. https://doi.org/10.1080/15252019.2013.768056
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