Full bibliography
Brand archetypes in resource-constrained MBA programmes: A powerful strategic brand management tool
Resource type
Authors/contributors
- Forbus, Robert (Author)
- Page, Robert (Author)
Title
Brand archetypes in resource-constrained MBA programmes: A powerful strategic brand management tool
Publication
Journal of Education Advancement & Marketing
Date
2018
Volume
3
Issue
3
Pages
279–299
Citation Key
forbusBrandArchetypesResourceconstrained2018
Short Title
Brand archetypes in resource-constrained MBA programmes
Library Catalog
Google Scholar
Citation
Forbus, R., & Page, R. (2018). Brand archetypes in resource-constrained MBA programmes: A powerful strategic brand management tool. Journal of Education Advancement & Marketing, 3(3), 279–299.
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