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The joint effect of Relevant/Irrelevant information and expertise on the formation of market segments: do experts group in fewer, tighter clusters?
Resource type
Authors/contributors
- Stevens, Laurie A (Author)
- Spence, Mark T (Author)
Title
The joint effect of Relevant/Irrelevant information and expertise on the formation of market segments: do experts group in fewer, tighter clusters?
Publication
Australian and New Zealand Marketing Academy Conference
Date
2005
Pages
319
Citation Key
pop00404
Extra
Citation Key Alias: lens.org/004-310-399-101-064
Citation
Stevens, L. A., & Spence, M. T. (2005). The joint effect of Relevant/Irrelevant information and expertise on the formation of market segments: do experts group in fewer, tighter clusters? Australian and New Zealand Marketing Academy Conference, 319. http://epublications.bond.edu.au/era_mic/114/
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