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The virtuous brand: The perils and promises of brand virtue signaling
Resource type
Authors/contributors
- Berthon, Pierre (Author)
- Ferguson, Sarah Lord (Author)
- Pitt, Leyland (Author)
- Wang, Emma (Author)
Title
The virtuous brand: The perils and promises of brand virtue signaling
Publication
Business Horizons
Date
2021
Citation Key
Extra
3 citations (Crossref) [2023-10-31]
Citation
Berthon, P., Ferguson, S. L., Pitt, L., & Wang, E. (2021). The virtuous brand: The perils and promises of brand virtue signaling. Business Horizons. https://doi.org/10.1016/j.bushor.2021.10.006
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