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Purpose: As mobile device use in the events industry increases worldwide, an essential component for successful events is creating a unique experience. One way to enhance entertainer and attendee experience is by offering a phone-free space to enjoy an event. This study aims to examine mobile device habits and attendee willingness to adopt a mobile locking mechanism product at events and festivals. Design/methodology/approach: Analysis of variance and regression analyses were used to test the research questions using data collected from 299 attendees recruited through an online research company. Findings: Results reveal that mobile device habits are significantly related to the adoption of the phone locking product at events. Practical implications: This study provides contributions to event planners to offer distraction-free settings that provide an overall escapist experience for attendees. Originality/value: To the best of the authors’ knowledge, this study is among the first to empirically examine the role of mobile device habits and willingness to adopt a phone-locking device with event attendees. © 2022, Emerald Publishing Limited.

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