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This study assessed perspectives of NCAA D-II and D-III Athletics Directors (ADs) regarding the possible implementation of competitive e-Sports on college campuses. It examines if ADs view e-Sports as a legitimate sport in parallel with others that are traditionally offered by athletic departments, and their perspective regarding where on college campuses e-Sports should be housed. Results demonstrated that ADs view e-Sports differently than other sport programs (F = 13.439; p = .001), and this was key in determining where they thought e-Sports programs should be administered (F = 6.696; p = .013). However, some expressed a willingness to consider implementing e-Sports due to the opportunity it could present (F = 2.209; p = .021). These results suggest that an apparent conflict exists between ADs’ perceptions of e-Sports and of its potential as a growth opportunity. However, if colleges decide to implement e-Sports as an athletic program, consideration should be given to governance concerns, budgetary concerns, and the health and wellness of participants.

_eprint: https://doi.org/10.1080/19357397.2022.2060700