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Lessons in managed destination competitiveness: the case of Foxwoods casino resort.
Resource type
Author/contributor
- d'Hauteserre, Anne-Marie (Author)
Title
Lessons in managed destination competitiveness: the case of Foxwoods casino resort.
Abstract
Foxwoods, which started as a Binge gaming facility, has become the largest casino in the western world. It is one of the most competitive tourist destinations in the world and can teach a few lessons about managing competitiveness. The visionary entrepreneurial activity, strategic management decisions of its owners and the Mashantucket Pequots are the reasons for its existence and its success, not some circumstantial fluke. The Pequots understood the destination's potential initial advantage. They then sought to avoid that Foxwoods casino and resort slip into McGambling or wither in the face of increasing competition for the entertainment/leisure dollar in the eastern United States by modifying its market positioning. They are now nudging it toward a broadly diversified base of entertainment. All along they empowered their employees to support their clear mission for the resort. Part of their strategy is to transform southeastern Connecticut into a synergistic tourist destination for their and the region's benefit. (C) 1999 Elsevier Science Ltd. All rights reserved.
Publication
Tourism Management
Date
2000-02
Volume
21
Issue
1
Pages
23-32
Journal Abbr
Tour. Manage.
Citation Key
URL
ISSN
0261-5177
Language
English
Extra
139 citations (Crossref) [2023-10-31]
Citation Key Alias: pop00009
tex.type: [object Object]
Citation
d’Hauteserre, A.-M. (2000). Lessons in managed destination competitiveness: the case of Foxwoods casino resort. Tourism Management, 21(1), 23–32. https://doi.org/10.1016/s0261-5177(99)00097-7
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