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Consumer research for management decisions
Resource type
Authors/contributors
- Prince, Melvin (Author)
- Silbert, Irene A. (Author)
Title
Consumer research for management decisions
Date
1982
Publisher
John Wiley & Sons Incorporated
Citation Key
princeConsumerResearchManagement1982
Library Catalog
Google Scholar
Citation
Prince, M., & Silbert, I. A. (1982). Consumer research for management decisions. John Wiley & Sons Incorporated.
Department
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