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Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns
Resource type
Authors/contributors
- Rego, Michelle M. (Author)
- Hamilton, Mark A. (Author)
- Rogers, Dana (Author)
Title
Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns
Publication
Journal of Nonprofit & Public Sector Marketing
Date
2020
Volume
33
Issue
4
Pages
434–456
Citation Key
regoMeasuringImpactCauseRelated2020
ISSN
1049-5142
Extra
8 citations (Crossref) [2023-10-31]
WOS:000517579700001
Citation
Rego, M. M., Hamilton, M. A., & Rogers, D. (2020). Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns. Journal of Nonprofit & Public Sector Marketing, 33(4), 434–456. https://doi.org/10.1080/10495142.2020.1726253
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