Diamond geezers - Prince, M. (Business Strategy Review, 2005)
3 citations (Crossref) [2023-10-31]
Keywords: dept.mkt

The joint effect of Relevant/Irrelevant information and expertise on the formation of market segments: do experts group in fewer, tighter clusters? - Stevens, Laurie A; Spence, Mark T (Australian and New Zealand Marketing Academy Conference, 2005)
Citation Key Alias: lens.org/004-310-399-101-064
Keywords: dept.mkt; ⛔ No DOI found

Dynamics of trust between clients and their advertising agencies: advances in performance theory - Davies, Mark; Prince, Melvin (Academy of Marketing Science Review, 2005)
Citation Key Alias: lens.org/197-806-583-049-540
Keywords: dept.mkt; ⛔ No DOI found