A Sociocultural Examination of Religiosity's Role in Coupon Proneness - Ding, William; Sprott, David; Joireman, Jeff (Psychology and Marketing, 2026)
Keywords: Consumer behaviour; Coupon; Face (sociological concept); Religiosity; Revenue; Sociocultural evolution; Survey data collection; benevolent inference; coupon proneness; dept.mrk; mixed method; religiosity; sociocultural variables