How to easily facilitate consumers’ mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention
Resource type
Authors/contributors
- Yim, Mark Yi-Cheon (Author)
- Kim, Young K. (Author)
- Lee, JeongGyu (Author)
Title
How to easily facilitate consumers’ mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention
Publication
International Journal of Advertising
Date
2020-08-04
Volume
40
Issue
5
Pages
810–834
Journal Abbr
International Journal of Advertising
Citation Key
yimHowEasilyFacilitate2020
Accessed
8/26/20, 3:24 PM
ISSN
0265-0487, 1759-3948
Short Title
How to easily facilitate consumers’ mental simulation through advertising
Language
en
Library Catalog
DOI.org (Crossref)
Extra
10 citations (Crossref) [2023-10-31]
tex.ids: yimHowEasilyFacilitate2020a
tex.citation: https://api.elsevier.com/content/abstract/scopusid/85088955581
type: Article
Citation
Yim, M. Y.-C., Kim, Y. K., & Lee, J. (2020). How to easily facilitate consumers’ mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention. International Journal of Advertising, 40(5), 810–834. https://doi.org/10.1080/02650487.2020.1801014
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