FRAMING THE FUTURE: HOW MUSEUMS SHAPE SUSTAINABILITY MINDSETS IN BUSINESS EDUCATION

Recent research proposes that arts-integrated teaching approaches in business education can nurture students' aesthetic sensitivity and emotional capacities, such as self-awareness and empathy. In this chapter, we examine the pedagogical possibility of art appreciation in art museums as a consciousness-raising practice, especially for the sake of cultivating business students' environmental awareness in two different contexts. We have analyzed American and Russian students' reflective essays based on their museum visits in order to explore how business students make sense of their aesthetic experiences and how art appreciation helps them to develop their sustainability mindset in a creative learning space. Through attentive viewing of the works of art, students have learned some key insights from their aesthetic appreciation at art museums. These insights not only facilitated honing their emotional skills, but also deepened their environmental awareness and heightened their sense of personal empowerment to act upon these newly acquired insights and values ensuing from art appreciation. After identifying six key themes extracted from both groups of students' essays based on their museum learning, we further discuss the pedagogical implications of contemplative art appreciation in museums as a means of contributing to more innovative and sustainable management education. © 2026 selection and editorial matter, Ekaterina Ivanova, Isabel Rimanoczy and Divya Singhal; individual chapters, the contributors.