Expertise effects on prechoice decision processes and final outcomes

Resource type
Authors/contributors
Title
Expertise effects on prechoice decision processes and final outcomes
Publication
European Journal of Marketing
Date
1998-06-01, June 1998
Volume
32
Issue
5/6
Pages
559-576
Extra
30 citations (Crossref) [2023-10-31] Citation Key Alias: pop00066 tex.type: [object Object]
Citation
Kuusela, H., Spence, M. T., & Kanto, A. J. (1998). Expertise effects on prechoice decision processes and final outcomes. European Journal of Marketing, 32(5/6), 559–576. https://doi.org/10.1108/03090569810216181