Domestic Product Involvement and Consumer Willingness to Buy Domestic Products: Empirical Testing of a Cognitive Consistency Theory Framework
Resource type
Author/contributor
- Prince, Melvin (Author)
Title
Domestic Product Involvement and Consumer Willingness to Buy Domestic Products: Empirical Testing of a Cognitive Consistency Theory Framework
Abstract
This study investigates biases affecting domestic products willingness to buy (WTB). An interdisciplinary perspective uses the cognitive consistency theory as the framework for the development of a new model. The model includes domestic product involvement (DPI). The impact on WTB is predicted by consumer ethnocentrism, and product judgment, driven by DPI are tested with survey data from an adult sample of 255 UK consumers. The study concludes with observations about the value of research findings for marketing practice. © 2020 Taylor & Francis Group, LLC.
Publication
Journal of International Consumer Marketing
Date
OCT 19 2020
Volume
32
Issue
5
Pages
453-461
Journal Abbr
J. Int. Consum. Mark.
Citation Key
princeDomesticProductInvolvement2020
ISSN
0896-1530
Language
English
Extra
7 citations (Crossref) [2023-10-31]
WOS:000517943000001
Citation
Prince, M. (2020). Domestic Product Involvement and Consumer Willingness to Buy Domestic Products: Empirical Testing of a Cognitive Consistency Theory Framework. Journal of International Consumer Marketing, 32(5), 453–461. https://doi.org/10.1080/08961530.2020.1727393
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