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Shopper Search in Response to Conditional Promotions: A Function of Basket Sizes and Incentive Types

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Resource type
Journal Article
Authors/contributors
Title
Shopper Search in Response to Conditional Promotions: A Function of Basket Sizes and Incentive Types
Publication
Psychology and Marketing
Publisher
Wiley
Date
2025-02-15
Volume
42
Issue
6
Pages
1700-1720
DOI
10.1002/mar.22200
Citation Key
kulkarniShopperSearchResponse2025a
URL
https://doi.org/10.1002/mar.22200
ISSN
0742-6046
Language
en
Citation
Kulkarni, A., & Yuan, H. (2025). Shopper Search in Response to Conditional Promotions: A Function of Basket Sizes and Incentive Types. Psychology and Marketing, 42(6), 1700–1720. https://doi.org/10.1002/mar.22200
Department
Link to this record
https://libweb.southernct.edu/authors/bibliography/RQVLT3QF