Satisfy customers while speeding R&D and staying profitable
Resource type
Authors/contributors
- Curtis, Carey C (Author)
- Ellis, Lynn W (Author)
Title
Satisfy customers while speeding R&D and staying profitable
Abstract
Studies of innovation management effectiveness pinpoint specific practices that will allow companies to increase customer satisfaction and pursue a strategy of speedy R&D-without compromising profitability. The two practices that accomplish this end, when used moderately (although not universally), are Quality Function Deployment for project selection and Stage-Gate Tracking for controlling development. Companies that use Internal Rate of Return as a criterion for project selection have also been found to be move profitable.
Publication
Research-technology Management
Date
SEP-OCT 1998
Volume
41
Issue
5
Pages
23-27
Journal Abbr
Res Technol Manage
Citation Key
pop00091
ISSN
0895-6308
Language
English
Extra
17 citations (Crossref) [2023-10-31]
Citation Key Alias: lens.org/036-185-376-174-974
tex.type: [object Object]
Citation
Curtis, C. C., & Ellis, L. W. (1998). Satisfy customers while speeding R&D and staying profitable. Research-Technology Management, 41(5), 23–27. https://doi.org/10.1080/08956308.1998.11671233
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