Business schools, brand innovation and archetypal tradeoffs
Resource type
Authors/contributors
- Page Jr, Robert A. (Author)
- Falk, Louis K. (Author)
Title
Business schools, brand innovation and archetypal tradeoffs
Publication
Quarterly Review of Business Disciplines
Date
2018
Volume
5
Issue
1
Pages
1-20
Citation Key
pagejrBusinessSchoolsBrand2018
Library Catalog
Google Scholar
Citation
Page Jr, R. A., & Falk, L. K. (2018). Business schools, brand innovation and archetypal tradeoffs. Quarterly Review of Business Disciplines, 5(1), 1–20.
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