The Crisis of Danbury Fair Mall
Resource type
Authors/contributors
- Ahn, Jin Sun (Author)
- Chung, Hanyong (Author)
- Kim, Jung Hoon (Author)
- Kim, Youngbin (Author)
- Shin, Natalie Jungyoun (Author)
Title
The Crisis of Danbury Fair Mall
Abstract
This case describes the difficult financial situation of Danbury Fair Mall, which is the second biggest shopping mall in Connecticut. After World War II, the shopping mall business had grown fast especially in suburban areas of the U.S. However, the increasing popularity of online shopping caused extensive damage to shopping malls. This case will provide students the chance to think about the past, the present, and the future of the shopping mall industry in the U.S
Publication
Journal of Marketing Development and Competitiveness
Date
2021-07-14
Volume
15
Issue
2
Citation Key
ahnCrisisDanburyFair2021
Accessed
1/30/24, 8:06 PM
ISSN
2155-2843
Language
en
Library Catalog
License
Copyright (c) 2021 Journal of Marketing Development and Competitiveness
Extra
Number: 2
Citation
Ahn, J. S., Chung, H., Kim, J. H., Kim, Y., & Shin, N. J. (2021). The Crisis of Danbury Fair Mall. Journal of Marketing Development and Competitiveness, 15(2). https://doi.org/10.33423/jmdc.v15i2.4335
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